The Danish Data Science Academy (DDSA) is a national network advancing excellence in data science while uniting emerging talent and leading experts, and we were asked to create a visual identity that speaks to both students and stakeholders across academia, the public sector and industry.

ClientDanish Data Science AcademyIndustryScientific Research Network & FundingScopeVisual IdentityBrand SystemCollateral materialsAnimation

The foundation

As DDSA was a newly founded organisation with a brand-new team, we ran a Clarity Workshop to collectively define the project’s ambitions. The session aligned the team, sharpened the objectives and set a clear direction for the design process.

Serious to curious

We created a simple, flexible system of abstract patterns expressing flow and transformation, paired with a bold, minimal colour palette that lets the academy speak in tones from serious to curious.

Events

DDSA creates events that unite talent, experts and industry around the future of data science.

Production

DDSA had many strong ideas, and together we created a wide range of promotional materials.

"Today Studio took us through a process that facilitated valuable reflection upon our brand and core values with participants from different organisational layers, which resulted in a visual identity that we all understand and take ownership off. They were also able to deliver within a very squeezed time frame and were upfront great at describing the overall project plan and expectations to our involvement at certain specific milestones." // Sofie Inari Castella – Managing Director, DDSA

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