Keen Design is a Netherlands-based UX design agency helping B2B clients elevate their in-house UX and service design capabilities. As specialists in creating digital products with real customer value, they’ve expanded rapidly with new offices in Germany and Switzerland and dedicated business units for Health, Public, Software, and Financial sectors. When their organically grown brand no longer reflected this structure, we collaborated with their team to rebuild it from the ground up—sharpening recognition and ensuring it’s ready for future growth.

Client:
Keen Design
Industry:
UX Design
Scope:
Visual Identity
Website Design
Collateral materials
Animation
Art Direction

Digital platform

The new website brings the Keen brand to life — a clear, structured, and engaging experience that reflects their expertise and energy across all business units.

Brand roll-out

The printed materials and presentation templates extend the Keen identity beyond digital — combining clarity, consistency, and a confident expression of the brand in every touchpoint.

Systematic approach

The Keen logo embodies clarity and expertise, designed as a flexible system that unites all divisions under one strong identity. It reflects a company that transforms complexity into simplicity through intelligent, human-centered design.

Core elements

Keen’s abstract services are hard to show through photography, so we created a flexible graphic system that visualizes their offerings with clarity and energy. A neutral yet vibrant color palette reflects Keen’s mix of intelligence and creativity, complemented by black-and-white portraits that spotlight their people as the brand’s core strength.

Introducing colour moods

A key challenge was to create a unified brand that stayed recognisable across all business units while giving each its own character. We solved this by developing distinct color moods derived from the main Keen palette—unique in tone, yet clearly part of one brand.

Systematic approach

The Keen logo embodies clarity and expertise, designed as a flexible system that unites all divisions under one strong identity. It reflects a company that transforms complexity into simplicity through intelligent, human-centered design.

From insights to action

This toolkit helps professionals working with youth apply insights from brain and behavioral science in practice.

Developed with NGOs, practitioners, and researchers, it guides users through a four-step workshop—no training or facilitator needed.

Turning scientific research into tangible, actionable products is something we take great pleasure and pride in. It was incredibly insightful and inspiring to work with Rockwool Fonden Intervention who brought true expertise, thoroughness and passion to this holistic project. If you work with youth and would like to get your hands on one of the toolkits visit developtoolkit.dk

Project Lead:
Lizette Taguchi, Rockwool Fonden
Interaction design:
Let’s Co
Anthropological advisor:
Johanne Elholm Bergman, Rockwool Fonden
Print:
Litotryk

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