Häussler 2025 backup – Tomorrow Studio

360° rebrand for Häussler Technische Orthopädie GmbH, a leading orthopaedic and medical supply specialist based in Ulm, Germany, serving patients and healthcare partners since 1916. The company delivers personalised orthopaedic solutions, from custom prosthetics and orthotics to rehabilitation technology and medical aids, with a clear focus on quality, innovation, and patient wellbeing. Guided by deep technical expertise and a strong service tradition, Häussler supports mobility, comfort, and improved quality of life through tailored care and trusted professional guidance.

Client:HäusslerIndustry:HealthcareScope:Visual IdentityArt Direction

Years

110

Employee

300+

Supply stores

8

Images of a company

Two days of shooting in Ulm with photographer Justin Hummerston resulted in 230 photos and a 4.5-minute video, used for employer branding on info screens and at events. The style is handheld and rooted in real, everyday life at the company, creating a trustworthy art direction that’s easy to connect with.

Images of a company

Two days of shooting in Ulm with photographer Justin Hummerston resulted in 230 photos and a 4.5-minute video, used for employer branding on info screens and at events. The style is handheld and rooted in real, everyday life at the company, creating a trustworthy art direction that’s easy to connect with.

Simplify / Organise / Scale

As trust was already established in the existing brand mark, the task was to refine it and build a strong, simple visual identity around it. The subtitles were removed to position Häussler as one unified family and to reflect a growing portfolio of services that has expanded well beyond the original offering.

Simplify / Organise / Scale

As trust was already established in the existing brand mark, the task was to refine it and build a strong, simple visual identity around it. The subtitles were removed to position Häussler as one unified family and to reflect a growing portfolio of services that has expanded well beyond the original offering.

Recognizability

The icon set is custom-developed and built on the geometric principles of the brand mark, ensuring each icon visually refers back to the core brand, even when shown in isolation without the logo.

Label it!

As our task was to unite all departments across locations and disciplines, we removed the subline from the logo. To keep the company structure clear and communicate the portfolio of products and services to customers in a simple and accessible way, a label system was developed.

Label it!

As our task was to unite all departments across locations and disciplines, we removed the subline from the logo. To keep the company structure clear and communicate the portfolio of products and services to customers in a simple and accessible way, a label system was developed.

Tagline system

Alles Gute is used as a flexible label that adds warmth and humanity. It can be applied in full or cropped form and positioned freely without competing with the logo.

Tagline system

Alles Gute is used as a flexible label that adds warmth and humanity. It can be applied in full or cropped form and positioned freely without competing with the logo.

Secondary colour system

Secondary colours are selected based on context, not departments. By defining energy level and mood, the system guides you to an appropriate colour palette that supports the message, audience, and situation.

Secondary colour system

Secondary colours are selected based on context, not departments. By defining energy level and mood, the system guides you to an appropriate colour palette that supports the message, audience, and situation.

Main brand graphic element

The brand works with a range of visual elements that add flexibility and depth to the system. For the core brand expression, we use a quarter circle and a triangle derived directly from the logo, which are used only for special productions.

Presentation template

Creating seven fixed slides is a thing of the past. Modern companies need more flexible systems. Instead, we developed a 45-slide PowerPoint deck, half built for reuse, half fully customisable. The colour-dynamic template lets the palette flow through the system, making it easy to set the right style and mood for each presentation.

Roll-out

The list is long, but we started by rolling out the brand from inside the company, letterhead, email signature templates, and now the 90 vans and cars. The final step will be website and outdoor banners and signage.

Roll-out

The list is long, but we started by rolling out the brand from inside the company, letterhead, email signature templates, and now the 90 vans and cars. The final step will be website and outdoor banners and signage.

Tomorrow Studio translated our key challenges into a clear, robust brand system. One that works effectively across channels, is easy to use in practice, and supports our vision and strategy. The team delivering with clarity, confidence, and precision from start to finish. // Kilian Zepf, Geschäftsführer

Photo:Ehrhorn Hummerston