SMK’s digital team is using new technologies to elevate the experience of SMK Open—an ever-growing online collection with more than 100,000 artworks. Beyond offering knowledge and inspiration, the platform also invites creative exploration, with 35,000 images free to download and use in both personal and professional projects.

Client:Statens Museum for KunstScope:UX and UI DesignAnimationArt Direction

Denmark's cultural heritage

The platform brings art to the people, opening access to our shared cultural heritage with high-resolution downloads ready for everything from digital use to large-scale prints.

The system

Navigating more than 100,000 artworks demands a precise and well-structured system. Beyond advanced filters like search, categories, materials, and artists, the platform continues to evolve with new ways of exploring — including browsing works by location and color composition.

AI-driven

SMK’s custom AI identifies each artwork’s colors, enables color-based search, and automatically sets the background on nearly 100,000 pages — a solution that keeps the design in natural balance with the art while saving valuable operational time.

AI-driven

SMK’s custom AI identifies each artwork’s colors, enables color-based search, and automatically sets the background on nearly 100,000 pages — a solution that keeps the design in natural balance with the art while saving valuable operational time.

Audio guide

As SMK retired their physical audio guides during Covid-19, we created a mobile experience where visitors simply scan QR codes by selected artworks to follow curated audio tours directly on their own phones.

"The result is an even better site combining extensive art historical information with an elegant, highly usable interface. In other words: We look forward to our future collaboration!" // Jonas Heide Smith, Head of Digital, SMK

Project Lead: SMK DigitalCoding: Re:Photography: SmkWith: Today Studio

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